In May 2025, a new decline in data was recorded regarding social media activity. Specifically, fewer posts were published on both Facebook and Instagram compared to April. This decrease also had an impact on overall audience engagement.
When comparing the data with previous months, the decline is not limited to posting frequency alone but also concerns the level of engagement, such as the number of reactions, comments, shares, and saves generated by the content. The negative trend suggests reduced activity both from the managed accounts and from the audience, which interacted less than in previous months.
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